He is more determined than usual. The company that he has set out to start up is showing no signs of coming off the ground. At work, he realises that he can go as far as this and no further as the requirement of his skills are only that much. It can be frustrating. But, he is training himself to hold breath, judiciously mix his abilities with his vision. He is being patient. Alien to him, but an altogether necessary commodity in this crazy path to success.
He is more silent than usual. Not his style. But, being vocal would not get him where he wants to be. He would not be able to listen to the clicks of the levers when destiny shoves the key into his liberation groove. He needs to keep his eyes and ears open for the click of the key. Interesting stage, it is!
He can see the mist. Of insecurity and unsure future. But, he can also feel the throb of his diligence, his ability and his knowledge. The throb shall turn into a purr. A machine well oiled when he is on board and sailing. It is a matter of time, he understands.
She knows it all. She can see it in his hooded eyes. She can feel it in his tensed body at night. She envelopes his frame in her warm cuddle to melt away those measly worries. She fertilizes the determination in him. Silently yet lovingly. It is the salsa that needs no practise anymore.
The click. That sound. The flight of pigeons. The soar. The applause. She, the silent one. Beside him. Tender. Warm and indulgent. Man and woman!
Thursday, June 04, 2009
Friday, May 22, 2009
Wednesday, May 20, 2009
Life on the Leasing Path!
It has been a long time that I have attended to my blog. So, here I am, back again to do as good a job as I can.
Many things have happened over the past few months. There has been a shift in my Job Description in the past month. I am now in Leasing and Sales. In a way, this is my first direct Sales job ever in life. Usually, people go the other way. They first do Sales, then Marketing or Strategy and then arrive at General Management. I moved from Operations to General Management to Projects and now am in Sales. Well, that's how it is. Go with the flow, as they say!
But, Leasing, in my belief (and I should be right about this) is a different ball game from plain Jane Sales. One has to create an ever lasting relationship that goes way beyond just a Sale. Some Realty agents or Salesmen in US operate on a different scale. They schmooze at a very high level, keep excellent relationships, keep track of executive movements in the professional world, in fact sometimes have a whole office who advise them as to when to go in for the kill!
In India, we do not do such stuff as our relationships are easily formed and kept. Over smaller achievements, answers and smiles. But, we are not able to articulate what is on our mind so easily. I believe that our culture does not provide for that. We just have to carry along with this. I am grateful to Baba that he taught us the art of positive speaking so early in life. I always believe that if I get into a room with other people, they shall be convinced at the end of the session, no matter what the subject is about!
But, Leasing has another thing to it. Follow Up. Rigorous. This is where most of my mates are stumped. This is where I need to test my mettle.
More stories as I motor along this highway. Sayonara.
Many things have happened over the past few months. There has been a shift in my Job Description in the past month. I am now in Leasing and Sales. In a way, this is my first direct Sales job ever in life. Usually, people go the other way. They first do Sales, then Marketing or Strategy and then arrive at General Management. I moved from Operations to General Management to Projects and now am in Sales. Well, that's how it is. Go with the flow, as they say!
But, Leasing, in my belief (and I should be right about this) is a different ball game from plain Jane Sales. One has to create an ever lasting relationship that goes way beyond just a Sale. Some Realty agents or Salesmen in US operate on a different scale. They schmooze at a very high level, keep excellent relationships, keep track of executive movements in the professional world, in fact sometimes have a whole office who advise them as to when to go in for the kill!
In India, we do not do such stuff as our relationships are easily formed and kept. Over smaller achievements, answers and smiles. But, we are not able to articulate what is on our mind so easily. I believe that our culture does not provide for that. We just have to carry along with this. I am grateful to Baba that he taught us the art of positive speaking so early in life. I always believe that if I get into a room with other people, they shall be convinced at the end of the session, no matter what the subject is about!
But, Leasing has another thing to it. Follow Up. Rigorous. This is where most of my mates are stumped. This is where I need to test my mettle.
More stories as I motor along this highway. Sayonara.
Tuesday, February 17, 2009
Delhi 6, Billu, Dev D - a study in Strategy
Let me draw your attention to a very prudent Marketing principle:
“THE MOST SUCCESSFUL MARKETERS NURTURE THE STRONGEST RELATIONSHIPS WITH THEIR MOST PROFITABLE CUSTOMERS”
Delhi 6 is releasing this Friday. The net is agog with good news out of New York about the movie. Good to hear. UTV, again, as usual has done a tremendous job of getting the film to its required junta. The songs and the music are doing wonderfully well and are able to lend to the movie’s marketing a whole lot.
In fact, this brings me to the above principle. Delhi 6 was announced to the world some two years ago and R O Mehra took some time to get together his principal cast. But, he had done his script and had taken pains to give A R Rahman a complete narration of the screenplay. Rahman , on his part, started with his homework and it then took a painstaking process of much over a year before he got all the tunes in place. Tunes that were from all over the place, various types of music, even a devotional number that he had safeguarded for about nine years!
ARR knew Rakeysh’s story. He also could get the spirit of creativity. He nurtured it. So, look at the product we have at hand. ARR strove to provide us through Delhi 6 music the strongest relationship – love and honesty. These were tunes that were not hatched up in a Rum and guitar session. These were not ditties that were composed at 6 am in the morning because Shreya Ghoshal was not going to be available for another 3 months as she was going away on a Live tour! This was not poetry that was hatched up with stock words such as “Soniye”, “Munda”, “Mar Jaawan”! This is lyrics, as we know it from the “Aaa chalke tujhe main leke chaloon” days. Prasoon Joshi may not write another single line at all but shall be remembered for “Arziyan” forever. This is what I mean when I say “Strongest Relationship”.
When this kind of a relationship is created at the outset, the rest of the movie is created with the same fervour and devotion. I can very well imagine the cast, high value ensemble that it already is, would feel when confronted with such writing and such music. Top your best, shall have been the cry in unison. I can definitely say with complete confidence, even without getting a minute peek into the film, that Vijay Raaz, Dipak Dobriyal, Divya Dutta, Rishi Kapoor, Supriya Pathak, Waheedaji, Om Puri, Pavan Malhotra, Sheeba and the others would have just been driven by some unseen power to deliver acting standards that they themselves had not touched before. Such is the power of sturdy, hard, painstaking, honest work and craft!
The Marketing principle also stated “Profitable customers”. Fortunately, Indian cinema, the unique Entertainment juggernaut does have the entire country’s population as its “profitable customer”. Movies made with utmost honesty with true regard to story, plotting, music, language, idiom and communication shall always be able to reach out all the customers.
Billu – a moderate movie with a simple cast except Shahrukh Khan has not seen hysteria at the Box Office. Why? For me and many other people, it is that entry of Shahrukh and his dalliances with three heroines, promoted as they were. So, what happened?
a) It became a mass movie that converted into a multiplex movie
b) It was a multiplex movie all along but had tried to break into other markets too
I really have no problems with either marketing premise, but was the story or marketing true to its form. No!
Ideally, the movie was to have 3 – 4 nice songs from the heartland, like the location of the movie, based on new sounds, but heartland, with good and clear lyrics, not the Urdu symbolisms that fail to enthuse the normal paying people and that good cast to do some even more pithy lines of dark humour right through the movie.
But what we got is a Shahukh Khan starrer where he has pontificated about the goodness of our film industry. C’mon, people can see through all of this! So, Monday onwards the movie is taking a huge dip. At best, it will scrape through somehow and a thundering performance by Irrfan shall be consigned to the back pages of tabloids.
On the other hand, Dev D, a movie, that had an entirely different form, style, content and visual appeal has managed to stick through the last ten days quite merrily. The reason is very apparent. Kashyap and UTV focused on getting their customer right with the right story, the right pitch, the right music, hummable lyrics, easy to understand dialogues, everyday pronunciations and generally kept the vim and vigour flowing. Kashyap has gone on record saying that he bounced it off his mother too.
This is the hallmark of a good Producer, manufacturer or service provider. They keep it simple to make it easy for the customer to see some value in it. Thereby, a Brand is created and generates mindspace and heartspace.
Delhi 6 is on its way to become a huge trendsetting blockbuster.
Dev D has shown what a good small film can do.
Billu is where it is!!
The Best Startegy is still the best product, a great movie shall still result from a well told story and its accompaniments, other gimmicks can be kept back in the garage!
“THE MOST SUCCESSFUL MARKETERS NURTURE THE STRONGEST RELATIONSHIPS WITH THEIR MOST PROFITABLE CUSTOMERS”
Delhi 6 is releasing this Friday. The net is agog with good news out of New York about the movie. Good to hear. UTV, again, as usual has done a tremendous job of getting the film to its required junta. The songs and the music are doing wonderfully well and are able to lend to the movie’s marketing a whole lot.
In fact, this brings me to the above principle. Delhi 6 was announced to the world some two years ago and R O Mehra took some time to get together his principal cast. But, he had done his script and had taken pains to give A R Rahman a complete narration of the screenplay. Rahman , on his part, started with his homework and it then took a painstaking process of much over a year before he got all the tunes in place. Tunes that were from all over the place, various types of music, even a devotional number that he had safeguarded for about nine years!
ARR knew Rakeysh’s story. He also could get the spirit of creativity. He nurtured it. So, look at the product we have at hand. ARR strove to provide us through Delhi 6 music the strongest relationship – love and honesty. These were tunes that were not hatched up in a Rum and guitar session. These were not ditties that were composed at 6 am in the morning because Shreya Ghoshal was not going to be available for another 3 months as she was going away on a Live tour! This was not poetry that was hatched up with stock words such as “Soniye”, “Munda”, “Mar Jaawan”! This is lyrics, as we know it from the “Aaa chalke tujhe main leke chaloon” days. Prasoon Joshi may not write another single line at all but shall be remembered for “Arziyan” forever. This is what I mean when I say “Strongest Relationship”.
When this kind of a relationship is created at the outset, the rest of the movie is created with the same fervour and devotion. I can very well imagine the cast, high value ensemble that it already is, would feel when confronted with such writing and such music. Top your best, shall have been the cry in unison. I can definitely say with complete confidence, even without getting a minute peek into the film, that Vijay Raaz, Dipak Dobriyal, Divya Dutta, Rishi Kapoor, Supriya Pathak, Waheedaji, Om Puri, Pavan Malhotra, Sheeba and the others would have just been driven by some unseen power to deliver acting standards that they themselves had not touched before. Such is the power of sturdy, hard, painstaking, honest work and craft!
The Marketing principle also stated “Profitable customers”. Fortunately, Indian cinema, the unique Entertainment juggernaut does have the entire country’s population as its “profitable customer”. Movies made with utmost honesty with true regard to story, plotting, music, language, idiom and communication shall always be able to reach out all the customers.
Billu – a moderate movie with a simple cast except Shahrukh Khan has not seen hysteria at the Box Office. Why? For me and many other people, it is that entry of Shahrukh and his dalliances with three heroines, promoted as they were. So, what happened?
a) It became a mass movie that converted into a multiplex movie
b) It was a multiplex movie all along but had tried to break into other markets too
I really have no problems with either marketing premise, but was the story or marketing true to its form. No!
Ideally, the movie was to have 3 – 4 nice songs from the heartland, like the location of the movie, based on new sounds, but heartland, with good and clear lyrics, not the Urdu symbolisms that fail to enthuse the normal paying people and that good cast to do some even more pithy lines of dark humour right through the movie.
But what we got is a Shahukh Khan starrer where he has pontificated about the goodness of our film industry. C’mon, people can see through all of this! So, Monday onwards the movie is taking a huge dip. At best, it will scrape through somehow and a thundering performance by Irrfan shall be consigned to the back pages of tabloids.
On the other hand, Dev D, a movie, that had an entirely different form, style, content and visual appeal has managed to stick through the last ten days quite merrily. The reason is very apparent. Kashyap and UTV focused on getting their customer right with the right story, the right pitch, the right music, hummable lyrics, easy to understand dialogues, everyday pronunciations and generally kept the vim and vigour flowing. Kashyap has gone on record saying that he bounced it off his mother too.
This is the hallmark of a good Producer, manufacturer or service provider. They keep it simple to make it easy for the customer to see some value in it. Thereby, a Brand is created and generates mindspace and heartspace.
Delhi 6 is on its way to become a huge trendsetting blockbuster.
Dev D has shown what a good small film can do.
Billu is where it is!!
The Best Startegy is still the best product, a great movie shall still result from a well told story and its accompaniments, other gimmicks can be kept back in the garage!
Thursday, January 29, 2009
To President Obama - Sramana Mitra on Strategy
To President Obama - Sramana Mitra on Strategy: "Where the mind is without fear and the head is held high
Where knowledge is free
Where the world has not been broken up into fragments
By narrow domestic walls
Where words come out from the depth of truth
Where tireless striving stretches its arms towards perfection
Where the clear stream of reason has not lost its way
Into the dreary desert sand of dead habit
Where the mind is led forward by thee
Into ever-widening thought and action
Into that heaven of freedom, my Father, let our minds awake.
-Rabindranath Tagore"
Where knowledge is free
Where the world has not been broken up into fragments
By narrow domestic walls
Where words come out from the depth of truth
Where tireless striving stretches its arms towards perfection
Where the clear stream of reason has not lost its way
Into the dreary desert sand of dead habit
Where the mind is led forward by thee
Into ever-widening thought and action
Into that heaven of freedom, my Father, let our minds awake.
-Rabindranath Tagore"
Thursday, January 15, 2009
2009..Here we go
2008 was bad for India and for the world at large. For me it was a nice year. I switched from my Job in Pune in early Feb. In fact, I recieved the offer while I was in Kolkata celebrating my cousin sister's marriage in Jan.
My in laws visited us in Feb. They did have a nice time in Pune. I spent my last few days in Pune at home, with the family. That too is a rarity for me. Ma also went over to my brother's place in Hyderabad. She also had a nice time.
My new Organization turned out to be very different from what I had seen of companies till then. The pace is hectic and so are the dynamic people in it. Work became a pleasure, a passion to excel, curiosity for the better and striving for productivity. I loved this. Mumbai was kind. I took up residence in a PG dig in Bandra and started life anew.
By April, I had been assigned Bangalore as my area of purview. The project was very promising. After having been in Marketing and Operations through the most part of life, switching to Projects and Retail Leasing was the trickiest. But, I have been managing fruitfully till now. There are two projects under development in Bangalore. Things are underway and we are making daily progress towards a mid 2010 launch!
Personally, I got to know a lot of new people. PFC became a serious hobby. I am looking at this getting to be a serious business entity in the oncoming future.
I acquired a lot of new friends on Facebook, LinkedIn and Twitter. It helps!
My classmates from the olden times have also become accessible. Its been good on the whole.
So here's to an equally or more happening 2009!!
My in laws visited us in Feb. They did have a nice time in Pune. I spent my last few days in Pune at home, with the family. That too is a rarity for me. Ma also went over to my brother's place in Hyderabad. She also had a nice time.
My new Organization turned out to be very different from what I had seen of companies till then. The pace is hectic and so are the dynamic people in it. Work became a pleasure, a passion to excel, curiosity for the better and striving for productivity. I loved this. Mumbai was kind. I took up residence in a PG dig in Bandra and started life anew.
By April, I had been assigned Bangalore as my area of purview. The project was very promising. After having been in Marketing and Operations through the most part of life, switching to Projects and Retail Leasing was the trickiest. But, I have been managing fruitfully till now. There are two projects under development in Bangalore. Things are underway and we are making daily progress towards a mid 2010 launch!
Personally, I got to know a lot of new people. PFC became a serious hobby. I am looking at this getting to be a serious business entity in the oncoming future.
I acquired a lot of new friends on Facebook, LinkedIn and Twitter. It helps!
My classmates from the olden times have also become accessible. Its been good on the whole.
So here's to an equally or more happening 2009!!
Wednesday, December 17, 2008
WTF of the Day
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